Well done to Damian at ask direct and Tim and the team at Irish hospice foundation. Damian posted yesterday about a mailing Irish hospice foundation did talking to donors about it being ok if they needed to cancel their monthly gift.
This is something I posted about on Dec 18th, a donation vacation.
But Damian and co have done it and have results.
4 people cancelled.
4….not 40….not 400…..4
Fantastic. And others increased their current gift. Guess how many?
What a result. Talk about building trust in your organisation. A brave strategy that has paid off
Read my donation vacation post here
Read damians post from ask direct here http://bit.ly/Dsp8O