People want to be part of something thats a success, I think we all know that. I remember hearing a story about a nightclub that opened (probably have all heard a version of this) and they just turned the lights on, music on, opened the door, created a line and let no one in. Next week the line was bigger because people wanted to know what was so great about this place that they couldnt get in.
I dont really care if its true or not, its a great story and makes a great point, people want to be around things that are successful.
What prompted this. Well I got a message from an organisation over the weekend that made me think about this. Here’s the message:
Dont want this fundraiser to be a total disaster, anyone else interested in coming along?? Let me know soon please, thanks”
Do you think thats going to make me want to go along and join them?? I dont think so.
A feeling of success creates success, even if its an illusion of success. Would this message (or a version of it) have made me feel different?
” Hey, we have had a great response to next weekends event and I know you don’t want to miss out so I am just telling you about the last few tickets available……etc…”
Concert promoters do this all the time, they sell out and then release some last minute tickets, they create a demand and a feeling of success.