The Resource Alliance, has unveiled the top four entries shortlisted for the International DRTV Award for charities and NGOs – the Gold Star Award for Non-Profit Video Advertising 2009. The shortlisted videos will be presented at the International Fundraising Congress (IFC) in Holland on 21 October, where delegates will vote live for the winning entry.
The Gold Star Award, now in its third year – sponsored by RAPP – is an internationally recognised award for best practice in charity and NGO DRTV advertising. The 2009 shortlisted entries are:
- Help Fred’s Work Shine On, Fred Hollows Foundation, developed in-house (Australia)
- What if? Action Aid, developed by Watson Phillips Norman / Mike Colling & Company (UK)
- Biggest Animal Rescue 2, RSPCA, developed by Whitewater (UK)
- Atifase, Operation Smile, developed by RAPP (UK)
Theshortlisted adverts are available to view on the website of the Resource Alliance, which stages the IFC, at:
Last year’s competition for the best DRTV appeal was won in a popular vote by the UK charity NSPCC, which beat off challenges from Canadian, Mexican and other UK NGOs.
“This Award not only recognises excellence in fundraising videos but gives NGOs the opportunity to compare and learn from others doing the same thing. The DRTV adverts are to such a great standard this year and I’m looking forward to finding out which one wins on the night.” says Alan Bird, Marketing and Communications Director of the Resource Alliance.
For the first time, the Gold Star Award scheme was extended in 2009 to include online fundraising videos, not just DRTV. This Award category had been introduced to recognise innovation in the use of new media platforms and to establish a ‘gold standard’ for the sector. Most of the entries submitted for the category of online fundraising videos were DRTV adverts that had also been run online, rather than fundraising videos developed specifically for online use. Therefore, the judges decided not to shortlist any of the entries for the online category this year.
Graham Page, RAPP’s Media Director, adds: “Online continues to be a challenging area for fundraisers. The key challenges being how do we create intriguing and compelling creative content and how we fully exploit the channels accountability.”
I was delighted to be part of the judging panel along with some fantastic people. The shortlist was selected by a judging panel, featuring:
- Brad Bell, Head of Video, Whitewater
- Alan Bird, Marketing and Communications Director, Resource Alliance
- Conor Byrne, Director of Development UK & Ireland, Children’s Miracle Network, and Fundraising Blogger
- Kristina Fitzpatrick, Marketing Manager, Resource Alliance
- Graham Page, Media Director, RAPP
- Fabienne Pouyadou, Directrice des partenariats, CARE France
- Kaye Wiggins, Fundraising Reporter, Third Sector