I have been involved in developing this campaign for the past few months and am pretty excited about it. We were inspired by a similarly successful campaign which I posted about on this blog before, at the time I said I thought it would be a great campaign for someone else to adapt for their local market, and so I practiced what I preached!
Drop the Drink, is simple – give up drinking for the month, then you ask your friends and family to sponsor you! Now, we aren’t anti-drink. But consider this – after the holiday party season, it’s a great way to clear your head, take advantage of some great health benefits, and – most importantly – help raise funds for sick children across the UK and Ireland and later in the year hopefully we will launch this in the US and Canada.
We have created a supporting blog www.dropthedrink.org where people can sign up. We are also hoping to get some people who are signed up to post about their experience and also tweet for us @DropTheDrink