Pepsi Refresh Project

Pepsi have ditched their 33 million dollar super bowl advertising campaign in favour of a this new philanthropic effort, costing 20 million. A cycnic may say its a cost cutting measure but I think its a clever and more impactful move for Pepsi. 

Starting February 1, people can vote to give grants to a number of health, environment, culture, and education-related organizations. Pepsi plans to give away multiple grants each month, including two $250,000 grants, 10 $50,000 grants, and 10 $25,000 grants. Before Feb 1st visitors are encouraged to submit their own organizations and grant ideas.

This reminds me a bit of the Guinness 250 year celebration idea, or the Chase Facebook campaign. Pepsi’s initiative is certainly another step towards the mainstreaming of crowdsourced philanthropy.

We fundraisers need to be ready to move in this direction. Pepsi are, like guinness, looking for big/great ideas that will make a difference. Does your organisation have a great idea?

I came across this on NancySchwartz twitter page

One thought on “Pepsi Refresh Project

  1. Great post. Interesting article. I think this is a great change from the same old super bowl commercials. Thank you.
    http://www.libertyvilledental.com
    847.367.6360
    1641 N Milwaukee Ave
    Libertyville, IL 60048

    Libertyville Dentist on Facebook

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s