The Future of Radio Ads?

I came across this on DMR and my reaction was WOW. Do you think it could work for the non profit sector? Sometimes we are better off with really strong copy on radio ads and letting people paint their own pictures. But if you are using your radio campaign to link to your TV and outdoor then maybe this is something that will work? Would really love to hear what people think about this one.

3 thoughts on “The Future of Radio Ads?

  1. Love this concept and think it is definitely the way advertising is going, I also think it would be of huge benefit to charities…although the networks would instantly make a fortune in revenue on the text side as well!!

    • Thanks for the comment Joanna…it looks like the networks in the UK are reducing their revenue share for charity texts so hopefully that is a trend that will be replicated here and elsewhere.

  2. Pingback: The Future of Print Ads « Conor Byrne's Fundraising Blog

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