They posted on Twitter last week that they wanted to get opinions on their new ad. I like the ad, it will be shown in cinemas only. I did wonder whether or not the call to action should have been stronger on text than the website. I am not sure what their goal is, if its donations, and I think it is, could people not be encouraged to make a 5 pound text donation during the ad (lets face it we all still have our phones on at that stage) and the ad can still end with the web address.
What do you think. Tweet them @whizzkidz