I came across this appeal last week from Amnesty International. It popped out of a paper I was reading on a train and I thought it was really engaging. I am a big fan of long Direct Mail pieces, three, four pages, go for it. But for a short piece I really liked this.
I would love to know more about it, does it form part of a larger campaign, is it across different channels etc…I mentioned it on twitter and Amnesty UK said they would let me know the results, so if they do I will share them.
What do you think of it?