30th IFC – the build up

It looks like this years IFC is going to be another fantastic event, would love to get there (if only my boss read my blog!!).

I really like their plan for the build up….

In the lead up to the event, a series of 30 weekly e-videos (Vismails) will be released by the Resource Alliance, each featuring a sector expert and his or her individual prediction of what is the next big development / thing for fundraising. The series begins with Bryan Miller of Strategy Refresh highlighting the potential for mobile phone technology, followed by Ruth Ruderham of Christian Aid, on the need to break down silo cultures, taking a more integrated approach to fundraising. The next Vismail to come is the legendary Geoff Peters of Creative Direct Response in the US.

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