Be Urgent

People don’t give because everything is ok. People give because there is a need. More importantly people give because there is a need NOW.

Create a real geniune sense of urgency in your appeals. Link it with a impact (ie your donation of X will do Y).

Let people know you need them to be the ones to act

Of course a word of warning, you can’t always use urgency, because your donors will see through it. It has to be genuine.

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