Nestle say they are “the world’s foremost nutrition, health and wellness company”. Do you think thats what most people say, think and feel about them? I doubt it?
BP strive to produce “energy that is affordable, secure and doesn’t damage the environment.” Is that what people say, think or feel about BP? I dont think so
So remember you arent what you say you are, what your annual report says you are, what your board says you are. You are what your donors think, feel and say you are, so start finding out what that is.