Decision Paralysis

I am a big advocate for directing donors, some people I work with prefer to let the donor decide their action. Whenever I hear that I worry!

Just as bad as no choices are offering too many choices. I recently saw a fundraising campaign which was very focussed in terms of call to action and timing and it has moved to a broader call to action and a “do it when you like” timing.

I would love to know how it’s going? My guess is not as well previous years.

Even giving donors a few choices leads to decision paralysis. Anyone who has read the Heath brothers book “Switch” will have read their example of the research carried out on doctors by Redelmeier & Shafir. In their research they gave one group of docs 2 choices, operate or try a new medication, 47% opted to try the new meds hoping to avoid an operation for their patient. However when another group was given 3 options, operate or 2 new meds, a whopping 72% chose to operate! The more options they had caused them to freeze and retreat to default, operate. For us, a donor default is to not donate! So guide the donor, don’t confuse them, don’t give them decision paralysis.

You are making the ask, so ask!


One thought on “Decision Paralysis

  1. Pingback: Decision Paralysis « Conor Byrne's Fundraising Blog -Political Fund USA

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