It was announced yesterday (in Civil Society) that Vodafone UK is to become the first mobile phone operator to pass on 100% of donations to charities via text messaging. UK charities will receive the full amount when donors give £1 or more via Vodafone’s five digit short code numbers. Donors will still pay their standard SMS rate to make the donation.
This is fantastic news and congratulations to Vodafone UK for leading the way on this.
I cant take away from the work all the networks do individually across the UK and Ireland to support their chosen charities, but surely this is something that could make a massive difference to charities across both countries. I believe that now is the time for all other networks to follow suit, and not just in the UK but also in Ireland. If you agree with me then click here and sign the petition.
Use this link http://www.ipetitions.com/petition/100percent/ to send the petition around to people you know in the industry and get them to sign it. Use forums and twitter to link back to this post and petition. Let’s try mobilise our industry to get the mobile industry to pass on 100% of donations from 100% of networks.
If you can’t get onto the petition (some companies may filter it) then please just add your support as a comment.
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