This is a campaign by the Irish Cancer Society, presumably to try and discourage teenagers from smoking. It must be one of the hardest campaigns to run, and I really do wish them well with this new Teens Are Stupid Campaign. But essentially teenagers don’t really want to listen to people in authority telling them that they shouldnt smoke, it just makes them want to smoke. And no matter how they try the Irish Cancer Society is an authority figure. I came across this video on a weekend when 80,000 teenagers were heading to Irelands biggest music festival, probably going to see most artists on stage smoking!
Unfortunatly, I think this video misses the mark. I think they are trying to get all their messages across, but they have got caught up with organisational speak.
What do you think? Anyone got good examples of anti-smoking campaigns aimed at teenagers?