100% donations from 100% Networks – Follow up

UK Fundraising have just Announced that:

From 1 August 2010, mobile operator O2 will pass on 100% of text donations that its customers make to charity using the five-digit shortcode starting with the number ’70’.

Since November 2009 O2 had been passing on 90p for every £1 donated, withholding 10p to cover network and third party costs. From August it will cover those costs itself.

Simon Davis, Head of Corporate Responsibility at O2, said: “Particularly in the current economic climate, it’s essential that we help charities gain as much income as they can. We’re glad to be able to help in this way.”

Congratulations O2

One thought on “100% donations from 100% Networks – Follow up

  1. It’s really hotting up in the UK around this one. If only somebody would be brave enough in Ireland to follow suit! Surely decisions like this for major internationals would be considered global policy.

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