UK Fundraising have just Announced that:
From 1 August 2010, mobile operator O2 will pass on 100% of text donations that its customers make to charity using the five-digit shortcode starting with the number ’70’.
Since November 2009 O2 had been passing on 90p for every £1 donated, withholding 10p to cover network and third party costs. From August it will cover those costs itself.
Simon Davis, Head of Corporate Responsibility at O2, said: “Particularly in the current economic climate, it’s essential that we help charities gain as much income as they can. We’re glad to be able to help in this way.”