I just came across this again, I must have forgotten to post it when I wrote it! I was reading on the brilliant A Small Change Blog about the book The 11 Questions Every Donor Asks and the Answers All Donors Crave. Jason provided a really useful summary of the 11 questions in the book:
Why me? “Remember that me is everyone’s favorite subject.”
Why are you asking me? “If you have genuine passion for the cause, it’ll show through, lending comfort to the donor and credibility to your ask.”
Do I respect you? “When people trust you, they’re open to what you have to say.”
Why your organization? “What makes you unique and different.”
Will my gift make a difference? “How their financial support will change and improve the life of a fellow human being.”
Is there an urgent reason to give? “The faster the gift comes in, the sooner you can aid the people needing help.”
Is it easy to give? “Look for ways to make it easy for donors to give”
How will I be treated? “Show kindness at all giving levels.”
Will I have a say over how you use my gift? “While some donors want control, most will trust your organization to spend their gift wisely”
How will you measure results? “These serve to reassure the donor that she’s made a wise investment in you.”
visit the site here, thanks to Amanda for sharing it
Fundraising Ireland has grown so much in its short three years, it has delivered some incredible seminars and conferences and it is on the verge of announcing its membership programme. Its success has come about largely due to a group of committed volunteers who take the shape of its Board of Directors and this year saw the arrival of Ed Hurrell as Business Development Manager. This is certainly an exciting time for Fundraising Ireland and they are now seeking nominations for new board members.
At present there are vacancies on the board for four additional elected members. This will bring the membership of the Board to a total of ten people. If you would like to give your skills and knowledge to assist Fundraising Ireland in achieving its important mission then we encourage you to submit a nomination form. Please read the Guidelines for Nominations and Elections Process before completing a nominations form.
Good Luck to those who put their names forward
I’ve just started following Dave Trott on twitter (here). On Monday he tweeted about his latest blog post about knowing the difference between being involved and being committed and I thought the first part of his post was relevant to our sector.
There’s a difference between involvement and commitment.
If we’re merely ‘involved’ in something then we don’t have to give it our all.
If it fails, it’s not the end of the world.
But if we’re ‘committed’ that’s a different matter.
Then it really is do or die.
We’ve got a lot more at stake.
It’s very important to know the difference.
I think it’s really important that we determine if our donors are involved or committed. We can probably ask a lot more of or expect more of those that are really committed. I know that I am really committed to one particular organisation, I’d pretty much do anything for them, I’d hate to ever see them fail. I don’t think I ever thought about the distinction before but wouldn’t it be great for them to know that I’m one of their committed supporters. They could probably guess this by looking at how long I’m involved and how I’m engaged, but they could always ask me, I’d be happy to let them know I’m one of their Raving Fans!
Image Source: Amazon
I’m reading Beth Kanter and Alison Fine‘s great book “The Networked Non Profit” at the minute. In it the authors talk about an organisations social capital. They make a great point that we sometimes over-estimate our social capital (connections within and between social networks).
They give an example of someone who asks their friends to donate to a cause because they are doing something, let’s say a run for the cause. The donation is actually being made by you to your friend, the organisation or cause really is secondary. If you identify with it perhaps you may donate a higher amount.
Organisations see this person as a donor, which they are, but they are only lightly connected to the cause. So to start communicating with them in the same way you do with the person who is actually doing the run for your cause isn’t appropriate, the donor and organisation have no social capital. This can be built up over time, so the first step should be to build the ties.
I currently receive communications from two organisations in this way and I wish that my relationships with them had been built up, as a result of how the relationship has been developed I rarely click on their emails. I think this highlights the importance of a great database, know who your donor is, how they came to you and what kind of relationship you really have with them.
The O2 ideas room is a great (free) resource from O2. They have lots of great posts from guest bloggers as well as O2 staff. A few weeks back Elaine Knowles posted a link to a great report from the agency Jump! where they look at how brands can learn from Comedians. Sounds odd I know, but its a great read. Click here to read