I was sitting outside a retail shop yesterday (it was a carphone warehouse) and I began to wonder what the shop would look like if it was selling charity donations?
I began to think that it would be a wonderful experiment to set up a display shop, like earphone warehouse, where people could go in and browse and choose a charity they would like to support.
There would be pay as you go options (one off donations) and bill pay (regular monthly donations). The staff would be able to help customers choose which charity they would like to support as they browse the shop, asking them questions like “what are you looking to get out of your charity?”
Every charity would have the same small display space, so you would have to make noise in a busy space pretty quickly and be able to stand out, that would surely be a challenge.
As I write this I am wondering will you think “Conor has finally lost the plot!” well I hope not. I do think this would be a really interesting experiment that could work in areas of high footfall, especially at a “typically” big time for charities, like Christmas. There are, unfortunately, lots of shops in these areas vacant and if one of these spaces was donated for a couple of months, kitted out and staffed properly, perhaps organised by an umbrella body or interested group of charities, it could work.
Think too about the insight you could get from the experiment, even if your charity doesn’t get a lot of donations, you may learn some insights into why that is, test different things, and see what works.