Peter Connor from Green Apple Media sent me this link the other day. It reminded me of the B**locks to Poverty stuff Action Aid are doing or Blame Drews Cancer and seems to represent a bit of a trend in edgier campaigns being run by organisations. Like B**locks to poverty F**K Cancer is trying to make people stop and take notice of the cause.
This particular campaign wants you to donate your wall posts in F-tember (September). You can decide how often you
will donate your posts (daily, weekly). I donated my posts but actually found that people didnt know that it was a donated post (I think it should have said Post donated to F-Temeber…then the content).
I like the look and feel of the campaign and the site is clever, it would have been great when I uploaded my picture if I could have automatically uploaded to my facebook and twitter profiles (instead I had to save it and upload it).
Of course this not going to be something for everyone, it would make a lot of boards uncomfortable, but lets face it cancer is emotive, cancer is something you want to say F* off too, so I think it works.