I was sent a piece of mail during the week from a charity that I had supported before. I thought it was going to be a lovely update mailing on what impact my donation had made. Why did I think that? Well there was a massive thank you on the outside of the envelope.
I was really disappointed then to find the envelope contained not an update, or anything thanking me, instead in contained tickets for me to sell.
To be honest I dont mind selling the tickets, I know it works for them and I know they are a good charity. But it kind of annoyed me that they would say thanks before I agreed to do the selling. It seemed to be making a presumption that I was going to do this work for them.
I think they are right to use the outside of the envelope to encourage me to open the mailing, but in this instance I think they used the space really badly and actually were kind of sneaky in how they got me to continue to engage with them. it certainly didnt leave me with a “warm and fuzzy” feeling about them.
What do you think? Am I being unfair?