Social Networking and Mid Sized Non Profits

I just read the paper Social Networking and Mid Sized Non Profits, whats the use? It is a really interesting paper, well put together, easy to read and short. It suggests that non profits need to be really clear about what they are using, how they are going to use it, what are the measures of success before they just jump into  social media and social networking just becuase “its what everyone else is doing!”. Really great point. You can read the full paper here (well worth the read)

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