The Budget: It was about the stories & the impact

Yesterday was budget day in Ireland. (I dont want to even talk about the mess we are in!)

I actually listened to a lot of radio shows, watched a lot of news and read a lot of online commentary and through it all I noticed two things…..It was all about the stories & the impact

Each commentary talked about people who would be affected and how they would be affected. In fact people themselves were texting radio stations and telling their stories and the impact the budget would have on them. Things like:

  • The money we lose would have bought shoes for our kids for the year
  • The money we lose is equal to a weekly shop every month

This allows you picture the impact on a family or individual. I just reminded me of the importance of telling stories and demonstrating impact.

The Wheel have published a response to the budget here if you are interested on reading it click here


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