The idea of buying a virtual charity gift for someone has been around for a while and more and more are cropping up and we are being encouraged to buy all sorts of gifts. I have been a bit skeptical of them in the past, although they clearly work. Mostly my skepticism has been around the fact that you very often see a disclaimer that says “this represents the kind of thing we can do with your donation” or something to that affect. This kind of takes the good out of it for me. I was, therefore, thrilled to see that Trocaire’s global gifts say “your donation buys the gift in the local area”. So if you decide to buy a solar light for someone this year, your donation will actually go and buy a solar light for someone in Uganda.
Trocaire have also put a lot of work into demonstrating the impact of the gifts, they have a flickr account showing images of people who have benefitted, and a you tube account. They are also using their facebook page well by having global gifts as the landing tab.
All in all a really well executed christmas gift campaign