Non-Profit Tagline Database

You are probably familiar with the Non Profit Tagline Awards (the taggies). A great idea that Nancy Schwartz came up with a few years ago that has gone from strength to strength. Each year after the awards Nancy releases her Tagline Report. This year the report has over 4,800 taglines in it and for anyone considering looking at a tagline (and you should) this database, together with the 2011 Nonprofit Tagline Report, are key tools in in crafting taglines, organisation names and other messages that connect and motivate action.

You can get the Tagline Database and Report here:

Database users can scan taglines by organizational focus or tagline type, or drill down into specific sets via the search tool. Organisations can use the Database to:
  • Get ideas on ways to integrate a specific word or phrase into their taglines.
  • Be inspired and guided in shaping all message elements by the taglines of organizations like theirs.
  • Brainstorm on how to strengthen overall program messaging by reviewing program taglines of similar organizations.
  • Breakthrough paralysis in naming (or re-naming) their organization by reviewing names of other organizations in the same field.
Here’s what early users have to say:
“Nancy’s experience and wisdom have been of great assistance to us at Connecting Up Australia as we work towards our own unique and meaningful messages. Her new Nonprofit Tagline Database is an essential tool for nonprofits (as a start, to avoid the embarrassment of finding your beautifully-crafted masterpiece is already in use by a competitor).
–Doug Jacquier, CEO, Connecting Up Australia

The Tagline Database is a great tool for crafting effective messages, and so easy to use. I was seeking tagline models used by associations and drilled down by Organization Category and Tagline Type to quickly find just what I needed.
– Peggy Kebel, Technical Analyst/Web Programmer
, Robert Wood Johnson Foundation-Local Funding Partnerships

You can get the Tagline Database and Report here:


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