FREE Web Analysis

When you get told about something for free you think, where is the catch (well I do!). But this offer seems to be exactly what it says on the tin.

I was contacted by Emer Kirrane a few weeks back asking if I would be interested in posting about Analysis Exchange and regretably it took me a while to get around to it.

Essentially here is how it works:

The purpose of the Analysis Exchange is to provide “on-the-job” training for those interested in web analysis while offering free analytical insight to non-profit organisations. Each project is made up of a triad of oozy giving; the student, who does the analysis; the mentor, who provides ongoing feedback and direction; the organisation – which benefits from gaining insight into current online efforts and getting recommendations for optimisation.

The process takes two or three weeks and begins with the goals for the project being determined between mentor and organisation. The student then steams ahead with an analysis based on these goals, tapping the mentor for advice and feedback along the way. At the end of the period, the findings are presented to the organisation and then everyone breaks for ice-cream before grading each other on their participation (a highly exciting back-to-school feeling).

If you would like to be analysed just click here


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