Christmas E-Commerce Stats

This is a nice round up from E-consultancy of the Christmas e-commerce stats in the UK and US.

(source: Graham Charlton, E-Consultancy, Jan 7th, 2011)

Online Christmas shopping in the UK (Tealeaf)

  • 44% of Britain’s online adult population upped their online spending this Christmas compared to 2009, pushing the total amount spent online to £2.8bn.
  • 45% of those who shopped online encountered website problems while doing their Christmas shopping, and 32% abandoned purchases as a result.

Internet usage over Christmas (eDigital Research)

  • 86% of UK consumers logged onto the internet over Christmas Day and Boxing Day this year, an increase of over 10% when compared with figures from 2009.
  • 22% of online users accessed the internet on their phones, confirming the importance of mobile commerce for retailers.
  • 30% of online consumers used the internet to shop online on Boxing Day, while 62% of online consumers shopped for sale items and discounted products across the two days.

John Lewis (via IMRG)

  • Online sales at John Lewis reached £500m this year, and sales in the five weeks to January 1 were up 42% on the same period last year.

Most popular UK online shopping destinations (Hitwise)

  • On Boxing Day, eBay and Amazon were the most visited e-commerce sites, with 9.96% and 7.02% of visits respectively.
  • After the two pureplay giants, Argos, Next, and M&S were the most popular online retail sites.

US Holiday season(comScore)

  • Online retail spending for the entire November to December 2010 holiday season reached $32.6bn, a 12% increase on 2009, and an all time record. US holiday shopping 2005 – 2010 (Volusion)
  • This infographic charts the amount spend online in the US on Black Friday, Cyber Monday, and the busiest day of the year since 2005.


One thought on “Christmas E-Commerce Stats

  1. Pingback: Christmas E-Commerce Stats « Conor Byrne's Blog | The Daily Conservative

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