Anyone appointed a Director of Appreciation?

Over two years ago I posted on this blog about the need for organisations to appoint Directors of Appreciation. At the time I said:

I don’t know. But, outside of its mission, what is the most important thing a non-profit does? In my book it’s…..Appreciate.

As soon as we start to take our donations for granted, we are in trouble. As soon as we don’t treat each donation as a personal gift to us, we are in trouble. As soon as we start to send out mail merged receipts that don’t talk personally about why that person donated, we are in trouble.

I know it is difficult to wade through all the donations we get and treat each one personally, but we need to. We need to invest in this and that is why I believe non-profits need to consider appointing a Director of Appreciation. Their job description is simple:

Make sure that everyone who connects with your cause feels appreciated and ensure that every contact every single staff member has results in the donor feeling special

I think it is time for non-profits to consider such a role in their organisation

I still think this would be one of the most important posts a non profit could fill (I also think lots of companies could benefit from taking on this kind of thinking!)

So has anyone appointed a Director of Appreciation yet?


4 thoughts on “Anyone appointed a Director of Appreciation?

  1. Wholeheartedly agree Conor! The role of stewardship tends to be unappreciated in the vast majority of organizations – often relegated to a volunteer or a lowly paid clerical worker with a ton of other tasks on his/her plate. Yet it’s the key step in the road to effective truly donor-centered fundraising!

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