Last year I posted about how we can sometimes operate within a bubble of the importance of the projects we are working on, they are all consuming to us, but it is important to step outside of them and challenge how effective they are for people who are outside of this bubble.
At the time I said
I certainly think that we need to make our communications clearer so they stand out……. stuff I did see seemed to be quite wordy and cluttered. Whereas the best outdoor ad I saw was for Coopers Beer (I cant seem to find it on line) and it simply had a bottle of beer and the text underneath simply said …. “If its not in your local……move house”. Genius.
Well a year later I have managed to track down the ad, and even though I was one word out on the copy, it still resonates with me as a really strong ad.