Why dont I ‘Like’ the race for ‘Likes’

So Oreo and ‘Lil Wayne are going head to head to get the most number of fans to ‘like’ a post and set a Guinness World Record. When we talk about pages and posts on pages we talk about engagement and part of that engagement (on Facebook) that we look for is people liking what you post and commenting on it. So this race for the record seems to match up. But why don’t I like it.

I feel that this is just doing something for the sake of it, it feels like a trick and isnt true engagement. I think a page and a post on a page should get likes because people feel the content is worth liking. Yes its about the content. To me this feels like Oreo and ‘Lil Wayne have nothing to say and so they have to pull a stunt to get us to their page. Surely they do have content that can drive likes.

I get that this is a bit of fun, and Im not really taking it all that seriously, Im just not sure I like the direction that this could/will take us

P.S.  Oreos won! Actually no, Lil Wayne won (despite a post on Oreo saying otherwise yesterday!)


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