CLIC Sargent have launched an online campaign to name their new finger puppet. Puppets are a great way for play specialists when they work with children in hospital, they use the puppet to explain to a child what is going on with their treatment and it makes it less scary.
CLIC Sargent will use this new finger puppet as part of their marketing campaigns in the coming months and are introducing him through cinema ads and soon will have a Facebook page for him/her and a You Tube Channel also.
But before all that, and in what I guess is a teaser campaign, they are looking for people to suggest names for the puppet.
Here is, what I believe, will be their cinema ad