I came across this site, Gripe, at the weekend. The idea of the site is that you can have a gripe about something and then say what it would take to resolve your gripe. Ideally the brand is listening and they will then resolve it. At first I thought it was a bit negative perhaps, but then I saw that you can also have a cheer, so praise a brand for something good they did.

This is one of those sites that will take off if lots of people use it and brands respond. To be honest if I was a brand I would actively sign up to listen on this site.

What do you think?  Here is how a gripe looks on your phone


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