Last October I posted about this ad AXA did and now Volkswagen have done something very similar. I really like these ads and the approach. At the time of the AXA ad a few people suggested it would marginalise those without iphones, but I would assume this would work for androids too. Maybe there isnt 100% market penetration of these phones, but I really like these kinds of ads, and if you don’t have a smartphone would you ask a friend to show this ad using their phone?
Any other examples out there?