The Lottery of Life

I don’t know about you but I sometimes think about the Lottery of Life, how my life could have been different based on where I was born.  Save the Children commissioned Swedish advertising agencies Lowe Brindfors and B-Reel to build “The Lottery of Life” in order to give users the opportunity to see where they might have otherwise been born.

When you log on to the site the intro tells you about the lottery of life and then you can connect with facebook (or just add your name) and then spin the wheel. Using population stats you will find out where you could have been born and are then exposed to stats about that country, like illiteracy rates, child mortality, poverty.

You can share your life ticket on Facebook, twitter and people can help you by donating or collecting more support through their own networks.

Here is a short video about the campaign. You can check out the site here, worth taking the time.


Here is a link to my Life ticket


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