Todays Irish Times has a piece where psychologist Marie Murray is critical of the approach the ISPCC ad has taken in its new campaign, I can’t wait until I grow up, (see yesterdays post to view the ad). The Irish Times says that:
She (Ms.Murray) described the use of such images to seek donations as “unfortunate”, and said it could paradoxically leave an organisation whose remit was the protection of children open to accusations of exploitation.
What she doesnt say is what the organisation should have done to highlight the issue of child abuse. The organisation has been doing similar/the same stuff for years now. And the reality is there is still shocking amounts of child abuse. I am not qualified enough to say if this is the right approach. But I would love to hear what Ms. Murray would propose as an alternative?
I was a little disappointed that the organisation didn’t consult some psychologists during the process. Maybe they would be better placed to dispute Ms. Murray’s comments
The charity did give consideration to the impact of the ad before it was aired, Mr Byrne (Lloyd Byrne, Finance Director) said, but the opinion of a psychologist was not sought. “All we are doing is representing what children are saying to us,” he said.
You can read the full Irish Times piece here
You can view the ad here