I saw this on the CST the Gate site during the week. It wasn’t a blog post or news article, it was under the section “Our Approach”. I liked it, so thought I would share it. You can read more about the agency here
Predatory Thinking is at the heart of all we do.
Because it works.
Because it helps us look at business problems with incisive clarity.
By identifying who or what will lose out – your prey – and what you have in your armoury to beat them, we unearth the right Predatory Thought for your business: the idea that will drive the change in behaviour that will help you achieve your objective.
Two things distinguish successful Predatory Thinkers. First, they put themselves at an unfair advantage by choosing their own territory and rules of engagement. Second, they align all their tools and talents to focus on their purpose.
In this way they outmanoeuvre and outwit their competition, change behaviour and put their businesses on a clear and visionary path to success.
And when companies, people and brands have a clear purpose that inspires and engages them, then, rather than look backwards, or inwards, they move forward fuelled with passion and energy. They develop exciting, positive and real business momentum.