Predatory Thinking delivers clarity

I saw this on the CST the Gate site during the week. It wasn’t a blog post or news article, it was under the section “Our Approach”. I liked it, so thought I would share it. You can read more about the agency here

Predatory Thinking is at the heart of all we do.

Because it works.

Because it helps us look at business problems with incisive clarity.

By identifying who or what will lose out – your prey – and what you have in your armoury to beat them, we unearth the right Predatory Thought for your business: the idea that will drive the change in behaviour that will help you achieve your objective.

Two things distinguish successful Predatory Thinkers. First, they put themselves at an unfair advantage by choosing their own territory and rules of engagement. Second, they align all their tools and talents to focus on their purpose.

In this way they outmanoeuvre and outwit their competition, change behaviour and put their businesses on a clear and visionary path to success.

And when companies, people and brands have a clear purpose that inspires and engages them, then, rather than look backwards, or inwards, they move forward fuelled with passion and energy. They develop exciting, positive and real business momentum.

3 thoughts on “Predatory Thinking delivers clarity

  1. Frankly, this sounds a lot like macho bluster-marketing to me.
    If you’re focused on the other company as prey and not on exactly what you want to accomplish and achieve, you may be focused on a goal that isn’t the heart of what your company needs.
    It’s a little like driving on a busy highway at rush hour: If you focus on the jerk who’s weaving in and out of traffic and try to beat him, you are more likely to get into an accident and also miss your exit.
    A minor rewrite of the above (in caps) might serve your business better.
    By identifying PRECISELY what YOUR CORPORATE GOALS AND HOW THEY WILL TAKE YOUR BUSINESS TO THE NEXT LEVEL and what you have in your armoury to ACCOMPLISH THEM, we unearth the right CRYSTALLIZING Thought for your business: the idea that will drive the change in behaviour that will help you achieve your objective.

    • Hi John,

      Thanks for the comment. I know what you mean when you say macho-bluster marketing. And yes its a small piece from a website, the site obviously wants people to consider the agency. I did like how it started with “helps us look at business problems with incisive clarity.”. Incisive clarity is pretty important right!

      I do like your re-write though..thanks

      Conor

  2. Totally agree that “incisive clarity” is a key part of success in business and in life.
    Thanks for your blog. I enjoy it and learn from it.
    John

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