“Brands are over-obsessed with fans”

“The basic level [of marketing on Facebook] is getting your page and getting fans. I think some brands are probably over-obsessed with fans and just focus on numbers of fans. As an industry we need to move away from that. Fans are totally important, of course they are – you want to know people who love your brand. But there’s more – people expect more from a brand, they want to have a conversation.” 

Carolyn Everson Facebook  vice president of global marketing solutions

As quoted in FT Tech Hub


One thought on ““Brands are over-obsessed with fans”

  1. Great article. Thanks for sharing.

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