Domino’s raising the bar

Most companies try and hide what bad things their customers are saying about them. Not Dominos…they are putting it all over Times Square!

Of course its along with the good stuff too. But this is a brilliant move by the brand IMHO

 

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Tweet Sweets

Yesterday, if you were following me on twitter, you may have seen the hashtag #tweetsweets from me- ALOT.

It is something that was worked on in Brando over the past six weeks or so and went live yesterday. And I can’t lie…its awesome! People often wonder how you can bring online into the real world…well this is a great example.

So what is it all about…well

All of us at brando like sweets. So we made (well I had nothing to do with the making, Ill be honest) a twitter operated gumball machine that delivers sweets when people tweet us, just using the hashtag #tweetsweets.

We set up a webcam so people can watch us run to the machine when it tweets (we have it hooked up so there is a tweet sound every time someone tweets)

So tomorrow if you have a chance, check out this little piece of digital magic here, and tweet us and watch us eat sweets! We may even send some out to you!

The Other You

Jonathan Grapsas posted a link this morning on Twitter about a campaign called The Other You. And I was intrigued.

I had no idea who or what it was for and when I got to the site, it wasn’t all together clear (not a bad thing). I really liked the idea behind the piece.  Essentially that there is another you, a person who, if you had the time would do great things to help people.

Action Aid is recognising that its not that people dont care. Its that people dont have the time. But Action Aid have people who they employ to do these things, in the places that you would be if you had that time. So you can help make these things happen by supporting their work.

I think its a nice insight and its a different way of looking for funds. Its also project focussed. The microsite is good, simple to use. When you pick a project you meet actual Action Aid staff and read their story and what they do (videos may have been nice here).

I do think I was left feeling a bit meh after this video though, that would be my only gripe. Overall I think its a nice idea built on a good insight.

What do you think?

What would the other you do? from ActionAid Australia on Vimeo.

Tommy Bowe and Julia Roberts

Latest Gossip?

Nah not really. But I somehow have made a connection between Tommy Bowe and Julia Roberts. Random I know.

Its to with a topic I have some pretty strong views on…..yes…. the use of celebrity. I only posted about it last month and when I re-read my post I thought…hmm now I am going to contradict myself.

from my experience and from a fundraising perspective I would tend to believe that they don’t add much. I don’t think people really give to charity because some A-lister says they should. In fact I think people are smarter than that. Having said that the lift it can give to a charity to have a celebrity endorse them, from a pure top of mind perspective, is huge. Look at what happened Help for Heroes after their support from the X-Factor single 3 years ago.

For me I think the real value in celebrity support is understanding what the objective of the support is to be. And that the relationship is cause driven (not new album/book/tour driven).

Well I am not really. I am probably re-stating my belief that if the support is genuine and real, then it works. If everyone involved understands the why, then it will work. If it’s not patronising, it will work.

I was emailed this week by Nigel in Simply Zesty asking me to talk about Bothars Golf with the Stars. I tend not to talk about that kind of stuff, but what interested me was they were pushing Tommy Bowe as the big talking point (he plays rugby for Ireland if you didn’t know). So, being the cynic I am, I asked Nigel to tell me more about the Tommy Bowe connection. To see if it was real.

Turns out it is

In 2006 Tommy was approached by the Bóthar CEO and a board member and was asked if he had time to meet with them. They then gave Tommy a presentation on the work that Bóthar does and apparently the more that Tommy heard about the work Bóthar does, the more he wanted to come on board and help in anyway that he could.

Tommy does more than just lend his name though. And possibly this is a mark of the man. He has visited projects. He clearly wanted to understand the work Bothar does so he could really endorse it.(You can watch a video of him visiting projects here) He also gets his fellow rugby ‘stars’ involved with their fundraising.

According to the PR

Tommy’s association with Bothar has definitely increased brand awareness and Tommy is a great ambassador as he has seen first hand how Bothar, through donations from the general public, can lift families out of poverty.

I think this is a great example of Celebrity Working. It reminds me of (and this is my bizarre leap) Julia Roberts.

Yes Tommy Bowe and Julia Roberts are comparable.

Julia Roberts has been involved in Hole in the Wall for years. I imagine many people would see her support as typical celebrity endorsement. With pictures like this:

But it’s not. It is so much more than that.

I remember a friend of mine working there and he showed me a picture of the dining hall and he showed me Julia Roberts in the background. She was there for a week to volunteer. No celeb drama, she didn’t rock up for a day to “meet the kids”. She got stuck in and just called herself Julia. Half the kids didn’t even realise who she was!

So the difference is a genuine support and endorsement. Get celebrities genuinely supporting and then Celebrity will work. Pure endorsements get you a photo in the paper…maybe

PS I actually would hold this view strongly outside the non-profit sector….if its not believable that the celeb doesn’t really love your brand, use it, eat it, wear it, live it….then its not going to work . IMHO

Getting your App right

Probably the most talked about app at the moment is the Budweiser Ice Cold app. Despite the small glitch (well it was massive) early on, it is a really clever little app. The idea is simple, when the weather in Ireland starts to get warm, you can cool down with a money off voucher (or even free) Budweiser Ice Cold. (I wonder are HB going mad they didnt think of this idea?).

This is a drink I would never have even considered purchasing (maybe Im not the target market) but a few weeks back I was out and I used my free pint to try it out. I was about to have another (free) pint using the bonus pint on the app, but I wasn’t allowed use it more than once in a night (which I thought was a bit daft) so I actually ended up buying something else, probably out of frustration.

The app is really simple to use, I know I check it to see if the day is hot enough, almost every day (even if Im not drinking, which is most days). It is relevant, the supporting campaigns are simple and effective. All in all I think its a great app. I don’t get out much (ahhh) but next time I am I will use my new bonus pint and if Im feeling the Bud Ice love, may even stick to drinking it.

BUT

Probably a lesser talked about app is the new Radio Soulwax app that has recently been released. Now here is an app (if you like music). Its free, and when you download it you have access to fantastic mixes.  You can stream these hour long mixes or download them (yes free) to your phone.  The app is as much a visual spectacle as it is audio,each mix  comes with some incredible video content. This is an incredibly relevant app, that offers real value. And I dont mean that its free, this would be worth paying for. But it is valueable to people who love this style of music.

So we are all thinking about apps now, especially when ones like these work so well and create the cut through for a brand. But I think what works about these is that they are central to the idea, the app hasnt been developed to support something, everything else supports the app. I also think (and I repeat myself here) that they are relevant and of great value.

Baby Boom!

Zoo’s seem to be incredibly creative places! Do you remember the Antwerp Zoo campaign I posted before (check it out here), well here is another one that spreads the word about a baby boom at Artis Zoo Amsterdam. Your outdoor ads don’t need to be static!

Artis babyboom from Dawn Amsterdam on Vimeo.

NOTW Cause-Washing

Ok so everyone has an opinion about the closure of the News of the World, who should resign, who shouldn’t. It will go on for weeks and months. Sadly good people have lost jobs.

My moan of the day though is about this:

We will run no commercial advertisements this weekend. Any advertising space in this last edition will be donated to causes and charities that wish to expose their good works to our millions of readers.

This was part of the statement made by James Murdoch when he announced the closure of the paper. This is nothing more than what I call “Cause Washing“.

Why is it that anytime someone does something wrong or something goes wrong the default response is, “we will donate it to charity…that will make it all okay” It doesn’t, you are just trying to purge your demons.

Charities need to take a stand.

Do not accept this offer. Say no to it. Let’s not lower ourselves to this patronising offer from Murdoch.

 

What do you think?