Charity Water is 5 – And this is how they celebrate

And they have made this amazing video.

These guys have such a great model (100% of your donations go to the cause, we will find other ways to fund our staff) – how can a donor not love that.

But they don’t just stop there, they look to be fully accountable. They tell you how much things cost, they show you where they are working, they put GPS trackers on things so you – the donor –  can see that your money is still working.

They mobilise people really well, create communities that want to support their work. They have created a movement.

Have a look at their video and if it doesn’t make you want to support them, please tell me what is missing or what they should do differently, because for me, this is on the mark (maybe Scotts VO is a bit annoying in places!)

The 2011 September Campaign. Our 5-year-anniversary video from charity: water on Vimeo.


2 thoughts on “Charity Water is 5 – And this is how they celebrate

  1. Couldn’t agree more, Conor. Everything thing they do is just so compelling and Scott Harrison is so passionate. If every charity made a video as captivating about the impact they are making on the world, it could really help transform public confidence/donations.

    I like they way he says throughout the video ‘this is what YOU helped us do’.

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