And they have made this amazing video.
These guys have such a great model (100% of your donations go to the cause, we will find other ways to fund our staff) – how can a donor not love that.
But they don’t just stop there, they look to be fully accountable. They tell you how much things cost, they show you where they are working, they put GPS trackers on things so you – the donor – can see that your money is still working.
They mobilise people really well, create communities that want to support their work. They have created a movement.
Have a look at their video and if it doesn’t make you want to support them, please tell me what is missing or what they should do differently, because for me, this is on the mark (maybe Scotts VO is a bit annoying in places!)