They are trying to own the month (similar I suppose to Movember) and get people to
“host a blue event, by either painting their faces blue one day in September, hosting a blue themed day in work or to create a completely new blue idea to raise vital funds”
(can we stop using the word vital in charity press releases and ads ….please!)
I like that the folks here and in the UK are working with something that has clearly been a success in other territories. Smart not to try and re-invent the wheel. It is great also to see people working in partnership (ie charities working together). The face painting piece is quite childlike and would probably work well in schools, but not sure this campaign idea translates well into that market. So I wonder what the organisers are finding people doing (anyone reading that can shed any light, I would love to hear how it is going almost half way through year 1).
What are your thoughts on the campaign?