The Irish Heart Foundation recently launched the ad below to increase awareness about what happens when you are having a heart attack. I know that when they did their stroke campaign they had great success with increasing awareness of the signs of stroke (I remember a story of a little boy who knew his parent or grandparent was having a stroke as a result of the ad). So this ad aims to do the same here around the idea of “Don’t die of embarrassment”.
The campaign and the ad was actually instigated by Nicky Byrne of Westlife, who actually raised a couple of hundred thousand euros to put behind the campaign. Rothco did the creative work pro bono and the resulting ad is getting pretty good airtime.
I really like how this celeb endorsement has come about, it is a genuine human desire to help and Nicky Byrne just wants to use his high profile to make sure others dont go through what his family went through. Here is the message he has on the Irish Heart Foundation site:
“We all know someone who has had a heart attack and the symptoms are not always what you think. My dad had a pain in his lower stomach the day before he passed and we now know he was having a heart attack. At just 60 years old, he passed away in November 2009. My family want to spare other families the heartache and loss that we have gone through and if we can help save one more life through this campaign, it will be worth it.”
The support is so sincere that I think (and I could be wrong) Nicky Byrne has almost wanted to fade into the background, he possibly didnt want to detract from the campaign by being too much to the fore. Contrary to other situations where celebs are involved with charities (or put their names to a charity launch) I would feel that this story (Nicky Byrne’s) could actually have been used a bit more.
Anyway here is the ad they have ended up with…what do you think?