This is a great example of how to get your app right. This is relevant, its top quality, its good fun and its something that you want to share (although it could be more shareable, maybe sharing from the app would be an idea…I wanted to tell people about it but found it hard to).
As you play the game you are reminded in subtle ways about how the boot helps you perform.
And yes I get it, its adidas and they have the cash for this kind of thing. But thats not the point. The point is this game is really relevant to the target market and if you are going to develop an app, make sure its worthwhile and relevant. Making it something I want to go back to again and again helps. Oh and the fact that its free is a total winner in my book! Download it here