I mentioned to a charity recently the importance of appreciation, I suggested that where it isn’t possible to physically get to a location to say thanks in person, the technology is available to us to still thank people personally.
Then coming out of the IFC last week this turned up, a great example of this being done really well. And guess who it is that is doing it well?
Yes – Charity Water! They are just so good at what they do. Here is a personalised thank you they sent to a 6 year old boy. Its fantastic.