Christmas is only 50 days away (I think) and all the window displays and music has got me thinking about gifting. This is probably obvious, but I think it is often forgotten, gifting isnt just about the person who receives the gift.
If you think about Christmas time when you give a gift to someone, first of all you spend a decent amount of time thinking about the gift. You probably write a list of ideas, the kind of things this person would like, would maybe never buy for themselves but would really enjoy using. Then you take time to wrap the gift and give it to them. You love seeing the reaction on their face when you hand over the gift. It is even better if you are there when they open it and you get to see the delight on their face. The fact that you thought of them, that you knew them so well to get them this gift. You, as the giver of the gift, get a warm glow, a feeling of joy, at seeing that reaction.
So, as a non profit, think about the gift giving process. Think about how you feel when you give a gift, how you love to know how the gift has made the person who received it feel. Then think about your donors.
When they send you a gift, they want this feeling too. They may say they don’t, but the do. They don’t just give to make you and your mission happy. They give because they too want to feel a warm glow, a feeling of joy.
Your job is to make sure that they get this feeling. So many charities either don’t do this or do it really badly. It is my strong contention that doing this well will make you and your cause stand out from others.
Appreciation is a sustainable business model.