My dream for appreciation

No, I’m not looking for people to appreciate me. So what is this all about.

Well the wonderful Nancy Schwartz asked me if I would be interested in taking part in the Non Profit Blog Carnival this month. I wondered what I would talk about. The topic is ” What’s Your Dream”. So many dreams (lottery wins and that kind of thing) but as I spent a few days thinking more about it I thought about my dream for the sector, and my dream is for more appreciation.

I truly hope that 2012 is the year in which the sector embraces appreciation. I fundamentally believe that organisations that do appreciation well (and not just once) will thrive.

I hope that organisations will be creative in their appreciation, look for novel ways to reach those who support you. Here is an example that I gave to a non profit recently:

Think about all the schools who fundraise for you, all those kids (and parents) who care enough to take the effort to organise an event for you, bring money in, collect and count it and send it to you. What do you do to appreciate them? The answer is probably “we send them a letter” maybe it’s a card. Who cares, it’s generic and impersonal.

Enter dilemma…but we can’t visit all those schools we would be on the road 365.

Get Creative is the answer. Get in touch with the teacher in charge and organise a Skype video call with the class (or entire school). Answer their questions, say thanks. This will take 30 mins of your time.

Imagine how they will feel. Really good I’d say. Critics may suggest this is a bit like an award ceremony acceptance speech via video. Maybe. But it’s a hell of a lot better than just sending a letter.

So that’s my dream for this year, appreciation. More of it. More creative executions of it. So if you are in the mood for appreciation now is the time, answer the call….appoint your own director of appreciation this year.

Thanks for reading

One thought on “My dream for appreciation

  1. A wonderful dream, and echos all of the recommendations I have been hearing over the last few months. I love the skype idea, a simple but innovative way to do appreciation as I struggle sometimes to break past the traditional thank you letters, thank you!

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