I was researching great customer care today and came across this brilliant story from Peter Shankman. He was a Mortons fan before this happened…but now he’s a Raving Fan for life. He posted this joke tweet:
and then this happened
And of course Twitter got hold of it…and loved it!
Maybe you can’t deliver steaks to the airport (hopefully the only reason for that is that you dont sell steaks!), but what can you do to create Raving Fans for your organisation.