Its great when brands listen. Its a shame when its exclusive though (this wouldnt have happened if it wasnt a celebrity tweet). Surely there is a bigger idea in this for Kellogg’s
Info below is from AdWeek:
Totes Amazeballs might seem like an un-Kellogg-like name for a breakfast cereal. But the company has created it anyway over in the U.K., following a Twitter request from Charlatans frontman Tim Burgess.
Explains Burgess: “I heard someone use the expression Totes Amazeballs, and it sounded like something from Charlie and the Chocolate Factory. I sent a cheeky tweet saying I’d invented a new cereal and that Kellogg’s were interested. But within an hour they’d got in touch.”
A Kellogg’s spokeswoman adds: “It all came about a few weeks ago when Tim tweeted his fans about wanting to create a super cereal called Totes Amazeballs. We really try to make the most of Twitter here at Kellogg’s, and when we saw the tweet, we knew we had to make something special for him.”
Alas, they only made one box—for Burgess. (It’s a mix of Rocky Road cake, Coco Pops Rocks, marshmallows, shortbread pieces and raisins—apparently a Burgess favorite.) But with fans clamoring for more boxes, we likely haven’t heard the end of this story.