This is a great email from Drayton Bird:
When David drafted Ogilvy on Advertising he sent the manuscript to Joel and wrote “Kindly improve.”
The moral: always get someone else to look at your stuff. (I usually ask Al, who is a very good judge).
On one occasion, but only one, I edited some copy David wrote. He was very cunning – he sent it via someone else, who asked me “Could you look at some copy we’re thinking of running for the World Wildlife Fund”.
I was quite critical of one thing. Then I was astounded when the great man rang me and said “That was my copy – and you are right.”
The moral: don’t be proud.
If you’d like to know precisely what I said to David – where I quote his exact words – I tell the story in my second copywriting video.
In the first video, however, I do tell you what qualities David Ogilvy thought made a good copywriter – and who am I to disagree?
And who am I to disagree with Drayton Bird!