I read a great piece on Forbes that said Web 3.0 won’t happen because the new breed of companies aren’t thinking about launching on the web. They said in the piece:
These companies – and Instagram is the most topical example at the moment – view the mobile smartphone as the primary (and oftentimes exclusive) platform for their application. They don’t even think of launching via a web site. They assume, over time, people will use their mobile applications almost entirely instead of websites.
We will never have Web 3.0, because the Web’s dead.
Another example of this kind of thinking came from Telefónica Digital this week when they launched TU Me. TU Me is a pretty slick app that allows smartphone users to make calls and send messages without using up their quota of call minutes or texts, it uses instead data. For someone like me, who seeks out wifi at any given opportunity, this is great news. For those who are into this space, you will be right in thinking that this product is putting it up to existing apps including Skype, Viber and Whatsapp.
Similar to the likes of Instagram, the TU Me app isn’t looking for people to go to their site, when you go there, it just sends you to the itunes store and download the app. The whole approach is a fascinating one by Telefónica Digital . When you think about it, this app seems like a direct competitor to its O2 brand. But as they say themselves they would : “rather keep the customer than lose them to other products and services”.
Telefónica Digital chief Stephen Shurrock recognises the shift in consumer behaviour and consumption: “We’ve seen the growing popularity of communication apps on smartphones but we believe we’ve gone one better with Tu Me using our knowledge and insights of how people use their devices,”
There is a fundamental shift in things, with an estimated 77% of Irish consumers expected to have Smartphones by the end of the year, you have to be thinking about how you engage people on these platforms. Telefónica Digital have. They clearly don’t want to be the kind of company that puts its head in the sand and ignores what is going on around them, thinking it wont affect them (it already is). They don’t want to be at risk of being gone in 5-8 years (as the Forbes article suggests is possible for Google & Facebook, in what is one of my favourite quotes of recent times!):
We think of Google and Facebook as Web gorillas. They’ll be around forever. Yet, with the rate that the tech world is moving these days, there are good reasons to think both might be gone completely in 5 – 8 years. Not bankrupt gone, but MySpace gone
What do you think?
Download TU Me here