When you are thinking about consumers, you need to think about how you can bring something of value to their lives. Now clearly this is relative to their lives and what I am about to show you here is probably one of those “problems” that aren’t really problems in the greater scheme of things. But there is something nice in this, when its sunny, its nice to be able to find the places where the sun is. And its a perfect fit for Ray Bans.
What do you think?