Fundraising Ireland looking for a CEO

Fundraising Ireland has come so far in 5 short years and especially in the past three years with Ed working as Business Development Manager. I think it would be fair to say they have done a lot to professionalise the sector, in terms of training and development but also in terms of its perception as being a profession.

The hard work of the Board and Ed has been rewarded by funding that will see the organisation develop even further. That is why they are now looking for a CEO to lead them into their next phase of growth.

If you want to find out more or apply, check out the Fundraising Ireland site.

The Pain Squad App

This goes to prove your starting point cant be…lets make an app, it is….how can mobile make things simpler for people.

Wonderful work by Sick Kids.

Made By Waves

Quiksilver was made for waves, but as it grew it potentially damaged the ocean. So this is what they did, being true to what made them famous

“Good marketing is solving things for people” – Stefan Olander, Nike

[Source, Rosie Baker, Marketing Week]

Nike’s vice president of digital sport Stefan Olander, says Nike created an “ecosystem” of digital services with digital fitness services Nike Plus and Silver Cyber Lion winner at Cannes Fuel Band that complement its product range and encourage consumers to connect with the brand daily. In doing so, Nike has built a marketing strategy into a business strategy, according to Olander. He adds:

“Nike Plus was an experiment, but good marketing is solving things for people, making things easier and helping people get better at what they want to do. If that works, you can turn it into a service, when it becomes a service it becomes a component of your business.

“When you have millions of people that come back and reconnect with your brand multiple times a week, your realise that that connection is more valuable and powerful than any traditional pushed marketing messages.”

Presenting to delegates at the industry event, Olander said:

“In classic marketing, buying the product is the end of the relationship. The thinking has completely shifted so that the purchase of any Nike product needs to be the beginning if the relationship. [with Nike Plus] we created a link stronger that anything we could ever say in our communications.”

Post from Japan

Apps work when they provide a solution to a problem, granted this one is time limited (ie only relevant when you are in Japan) but still its a great solution to a problem. (via Goodbuzz)

Begging for Likes

I was asked this week to post about a company that was going to donate to a cause for every like they get and then over on Facebook I saw one of my favourite charities promoting the same thing, 1 like means €1 (up to a max of €2,000!).

I really question the logic of this approach. From the cause perspective I see the quick win….they get a potential 2k for not a whole lot of effort. But they are asking their own connections to take this action. Now perhaps the donors get the deal, in other words they dont mind the ask because the charity they like gets some cash and they don’t have to do a whole lot. I would question the entry level of this activity. To me 2k seems pretty low.

From the companies perspective, I get the perceived win, they get their name in front of a wider audience, they dont have to really donate a whole lot and they are seen to be doing a great thing. But what happens when they get those new likes? What are they going to do with the new likes, they have come through to you for one reason, so a charity gets cash….not because they like who you are or what you are doing.

What I would love to know is after the deadline passes, how many of those people stay on liking your page.

In my view, giving cash to charity and driving people to your Facebook page are two different activities that should be treated differently, don’t muddy the waters.