R U OK? Day

Australians have a way of putting positioning things, really clever and accesible. Mental Health is a tricky topic, but we ask each other every day, are you ok? This campaign taps into that, but ultimately wants people to really check if that person is ok!

R U OK?Day is a national day of action on the second Thursday of September (13 September 2012), dedicated to inspiring all people of all backgrounds to regularly ask each other ‘Are you ok?’

By raising awareness about the importance of connection and providing resources throughout the year, the R U OK? Foundation aims to prevent isolation by empowering people to support each other through life’s ups and downs.

Here Hugh Jackman explains the idea (typically dont like celeb endorsement, but this works)

So many Irish causes could come together for their own version of this day, it’d be cool if it wasnt a fundraiser either.


One thought on “R U OK? Day

  1. We do don’t we? Maybe having advertising agencies that aren’t dependent on public service broadcasting helps. Irish Public Service Broadcasting & Advertising is always so oblique! Who is the latest littering advert supposed to appeal to? Because I think everyone who recognizes a “Madmen” homage is educated enough to use a bin. It’s a totally different demographic that needs to be shamed into stopping litter.

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